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Brand Concept

Be disruptive.
Find your own new style, with Seiko 5 Sports.

Genealogy of the Seiko 5 Sports

The first ever Seiko 5 Sports watch from 1968

Born in the 60’s. Loved ever since.

The first ever Seiko 5 watch, Seiko Sportmatic 5, was born in 1963. It was Seiko’s and Japan’s first ever automatic day-date watch. “5” represented the promise that every Seiko 5 watch would have five key attributes; an automatic movement, a day-date display at the three o’clock position, water resistance, a recessed crown at the four o’clock position and a case and bracelet built for durability. Taken together and in combination with the then new mainspring and shock resistance system, these features gave Seiko 5 its distinctive appearance and its strength.

In 1968, Seiko 5 Sports was born. It was created for the ever-growing number of men and women who wanted a watch they could trust as they played sports. In addition to the fundamental values of Seiko 5, Seiko 5 Sports offered enhanced water resistance, a strengthened crystal and luminous hands and hour markers. Throughout the next decades, Seiko 5 Sports found great international favor as a “go-anywhere” watch that offered a unique look and extraordinary value. In particular, the collection became synonymous among younger watch lovers with the many designs that had dials in vivid colors that shocked and delighted in equal measure.

Five key attributes

  • Automatic movement
  • Day-date display at the three o’clock position
  • Water resistance
  • Recessed crown at the four o’clock position
  • Case and bracelet built for durability