Since the beginning of Seiko in 1881, the company has continued to innovate in line with the founder's philosophy to be "Always one step ahead of the rest."
In 1924, the company introduced the first wristwatch with “Seiko” on the dial, signifying the beginning of the Seiko brand. The year 2024 marks the 100th anniversary of this landmark event.
Throughout its history Seiko has triumphed over many obstacles and challenges. We are thankful for the past century of growth, and we promise to keep moving forward as a trusted brand, inspiring people everywhere, and creating a future full of smiles for the next 100 years.
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06 June 2024
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19 Mar 2024
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07 Mar 2024
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21 Nov 2023
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16 Nov 2023
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14 Nov 2023
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14 Nov 2023
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The Seiko Brand 100th Anniversary special site is now available.
Seiko Brand 100th Anniversary
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King Seiko introduces the limited-edition KS 1969 featuring a light greenish-blue dial with a textured pattern inspired by a rising dragon.
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Seiko Astron introduces a limited-edition watch that commemorates the legacy of the company’s founder, Kintaro Hattori.
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From the series of modern re-interpretations of the original Seiko diver's watch from 1965 we introduce a special edition featuring gold-colored accents that celebrate the anniversary year.
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Introducing a limited-edition Seiko Prospex Speedtimer with a contemporary design based on automatic chronograph from the 1970s.
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Seiko Prospex introduces a limited-edition Marinemaster model with a brilliant silvery-white dial.
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A new limited edition pays tribute to the first wristwatch to feature the Seiko name on the dial.
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