What is "Grand Seiko"?

"Grand Seiko" is a luxury brand that offers timepieces made by master craftsmen in Seiko’s two exclusive watchmaking studios, using exclusive movements and the highest grade materials. Each Grand Seiko watch is instantly recognizable because of its simplicity of form and its understated elegance. From the very first Grand Seiko watch in 1960 to the latest collection of today, every Grand Seiko has shared the functional beauty and design purity that has always been its hallmark.

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