Seven designers present designs tailored for incredibly specialized watches at the “power design project 2024.”

Seiko Watch Corporation will hold the Incredibly Specialized Watch Exhibition at Seiko Seed, Harajuku, Tokyo as part of the “power design project 2024,” starting from January 19, 2024. The “power design project” is an exercise created to encourage in-house designers to deeply explore the essence of watches in a style different from their regular work and to generate innovative outputs.

This year’s theme is "incredibly specialized watches.” Seven designers have approached the task with seven distinct perspectives to create watches that are highly exclusive. Each creation expresses new appeal through designs that specialize in specific roles.

Discover more: https://www.seiko-design.com/powerdesignproject2024/en/