Handing Down the Horological Culture Across Generations

Seiko is the proud custodian of more than a century of watchmaking tradition, and has brought numerous ground-breaking watches to the world over the course of its long history. Our watches have continued to find a place at the heart of people’s lives, keeping accurate time and bringing color and elegance to important moments.

Japan is also home to various traditional crafts that embody the country’s distinctive sense of beauty. These crafts have maintained their essence intact while continuing to evolve across the ages.

Our aim is to elevate wristwatches to the sphere of culture and hand down these proud traditions and skills to the next generation. In this series introducing pieces born out of collaborations with traditional crafts, we introduce the attractions of both watchmaking and traditional crafts and the things they share in common, as well as the richness that they can bring to our lives.